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Thursday, 25 February 2021

5 common problems eCommerce businesses face


eCommerce stores have freed customers from the hassle of visiting physical stores and give them the freedom to purchase things or avail of services from the comfort of their homes. The rise of digitalization has transformed the way eCommerce companies work and made it more accessible to customers.

With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — eCommerce is opening the doors of opportunity to countless entrepreneurs.

But like every other platform, the eCommerce industry is constantly evolving with the change in market circumstances and customer preferences. Many businesses across industries have now come online to capture the attention of the elusive audience. However, each online business is different and so no fixed formula works. It is essential to avoid cliches and understand the audience persona to market effectively.



Tuesday, 10 November 2020

How to get your online store ready for the holiday season?

Holiday retail sales events are arriving. Customers are gearing up for the shopping marathon so retailers need to prepare their eCommerce site in anticipation of the holiday season. Many people put off buying until the holidays expecting great deals and offers on their favorite items. Be it Black Friday or Cyber Monday, the number of visitors is guaranteed to grow during this time. 

With the COVID 19 pandemic, this has been an unprecedented year. While many brick and mortar stores have shut shop, many other companies have filed for bankruptcy. With these uncertain times, many retailers are looking at a particularly dull season this year. On the other hand, some companies saw a boom during the pandemic, particularly the eCommerce stores.

The holiday season is a great time for online merchants. The retailers should be prepared for the increase in online traffic and get their store ready to handle the incoming orders. The holiday season is a very competitive time for online retailers, and if you fail to deliver the desired customer experience or are caught napping, the deal will slip through and land on your competitor’s door. 

Each year, retailers rely on the holiday season to make a huge chunk of their annual revenue. While this year might witness a change in customer behavior, it is always prudent to prepare your eCommerce site for the season than be caught off-guard. So what are the steps that you should follow to prepare your eCommerce store for the incoming traffic during the holiday season?

Thursday, 29 October 2020

Ways to reduce shopping cart abandonment and increase revenue

Abandoned carts are one of the worst nightmares for any online retailer. Attracting potential customers to your site, having them select their desired items, add them to the cart, only to have it all abandoned at the last step is a complete loss. In the world of online shopping, shopping cart abandonment is not that surprising. Many customers change their minds when they see the final price and opt to withdraw instead of completing the purchase. Unlike offline stores where customers can be personally catered and nudged to make a purchase, online retailers have to employ other strategies to ensure a lower rate of cart abandonment. Getting customers to your online store, in itself is a difficult process, so you surely don’t want to lose them at the checkout process.




Thursday, 13 August 2020

How to develop a Mobile App for your business?

Mobile is drastically taking over the desktop and the time people spend on their mobile is seeing a gradual growth. Businesses are increasingly looking at providing more engaging content on mobile to gain a competitive advantage.


By 2020, the number of smartphone users is projected to reach 2.87 billion. 62% of users access the internet using their mobile phones.


If you own an online business, then it becomes all the more important to create a mobile app to reach your audience in a more personalized manner. Having a mobile app can help a business significantly by:


  • Augmenting the revenue by increasing sales and introducing a new revenue stream
  • Increase your brand awareness
  • Build engagement for your audience


Mobile apps are expected to generate $189 billion in revenue by 2020. 49% of people open an app 11+ times each day.


Monday, 10 August 2020

What are the best Magento extensions?

Magento is one of the fastest evolving eCommerce platforms in the world and is the preferred choice of countless online retailers. Some of the largest brands in the world like Nike and Ford have opted for Magento as the eCommerce platform which proves how popular it is amongst the online community. 

Once you have figured out the core functionality of your Magento store it is now important to expand the customer experience and increase sales of your business. To do so, there are several extensions available on the Magento Marketplace with the objective of increasing the functionality of your business.


 


Wednesday, 5 August 2020

10 Compelling Reasons Why You Need eCommerce

The advancement of technology has digitized entire businesses and made eCommerce a highly viable option. The success of brands like Amazon, Alibaba along with homegrown brands like Flipkart and Zomato, among many others has shown that eCommerce has the capability of transforming entire territories and revolutionizing the entire market. 

With the world moving online, even routine tasks like grocery shopping to purchasing stationery items are being done over the internet. People are increasingly preferring the comfort of shopping from home rather than physically visiting stores to complete purchases. The growth of AI and VR is also fulfilling the aspects associated with physically visiting a store by augmenting user experience. The world of eCommerce is quickly adapting to emerging trends and providing a heightened value to customers.

Friday, 31 July 2020

Perks of using Kentico CMS for your business

With the foray of online merchants into the world of eCommerce, the first thing that one should employ for a successful business is a Content Management Tool or CMS. CMS refers to a software application that can be used to manage the creation and modification of online content. Among various Content Management Systems available in the market, Kentico is considered to be one of the best because of the multiple benefits it provides. 

Kentico is powering more than 23,000 websites globally and its market share is continuously rising.


So what sets apart Kentico from a sea of other available CMS?