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Thursday, 2 May 2019

5 Social Media Marketing Myths Debunked!

Debunking social media marketing myths

Stop believing misleading social media myths immediately

Much of your beliefs about social media marketing is wrong. They are myths. It’s time to crush and debunk them, so that you can run your social media campaign for your business with proper and true knowledge.


#1: Social is for creating New Customers:

Myth - New customer acquisition is the aim of social media campaign.

Truth – Social campaign is run for branding.

Friday, 19 April 2019

Amazon Pay vs. PayPal. Which one is best for your business?

Amazon Payment vs Paypal pro 2019


Are you planning to start an online business or running a store already? You’ve got top two choices for online payment solutions. One is Amazon Pay and the other is PayPal.


In this article, I’ll discuss to show you a comparative overview of both of these solutions, so you can decide wisely which one of them can be more suitable for you.

Thursday, 11 April 2019

Citytech Software organized an in-house technology innovation event

Citytech Software event Innovation month April 2019

From AI to Big Data, Citytech Brilliant Minds did a Bang-up Job


We had an amazing time last week, giving demos of innovative applications before a panel of industry experts from multiple renowned institutions, hearing about brilliantly new AI-based applications like Face & Gesture Recognition Solution and discovering incredible talents among us.


Over the span of a month from March 14 to April 3, 2019, Citytech ran a contest internally to spur innovation among its own employees. Forward-thinking and talented employees participated in this in-house contest to evolve their thinking and try new things on the latest trends of technology.

Tuesday, 9 April 2019

5 Latest Marketing Trends to Watch for B2C eCommerce Business

eCommerce  trends to follow

  1. Social media to continue as major influencer of online purchasing decisions
  2. Voice search to cross 50% of all search queries
  3. Video and rich media content to surprise growth
  4. Augmented reality to take center stage
  5. Marketing automation and more ecommerce store apps

Like previous years, this year too hundreds of reports on “emerging ecommerce trends to watch out in 2019” have been published online! We’ve gone through some of those reports and found them interesting with factual data. That one thing is common about all of them is the ecommerce sales is going to keep trending upward.

Friday, 22 March 2019

Why Upgrade Your Magento Store Now?

Reasons to Upgrade to Magento Commerce 2.2.3

Is Your Store Upgraded to Magento 2.2.3?


To stay competitive is to stay updated. If your store isn’t updated yet to the latest version of Magento, you're very likely to fall behind the competition.


In the latest version of Magento 2.2.3, security aspect is mainly emphasized. It is for assuring current trend in online shopping worldwide. Like everyone, Magento also observes in-store transactions need to be foolproof as well as customers’ data has to be fully encrypted. Some features which this version brings in can drive growth of a store like never before, enhance operational efficiency of a store and help a store stand out in the competition.

Friday, 15 March 2019

3 Questions to Ask Before You Hire Magento Developers



There is no shortage of experienced Magento developers. Each of them claims to be the perfect fit for your business. But the sorry picture is most of them often fall short of delivering on expectations.


So, before you hire a Magento developer, identify the functions and features your store needs to have and ask yourself the following questions:

Thursday, 7 March 2019

Native vs. Hybrid Mobile App Development for Mobile Commerce

Approach to Choose for your Business


Native vs Hybrid mobile Application, which Is Better for Mobile Commerce

Are you looking into developing a mobile app for your business? Not sure which type of mobile app will be a better fit for your business? Is it a native app or a hybrid app?

After exploring several users’ opinions, I’ve concluded that it’s business goal and requirement to determine a mobile app. If one has a full understanding of these apps, it’d be easier for one to determine. Check out them in this blog.