Valuable tips for making your website SEO-friendly

 

68% of online experiences begin with a search engine. (BrightEdge)

With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.

Pre-launch strategies for your upcoming eCommerce brand

The core benefit of a pre-launch campaign is to create hype around your brand and generate a positive market buzz. All brands today prior to launch create marketing campaigns to generate ample curiosity around their product among the target audience. No matter how exciting or amazing your product or brand might be, you need to sell the concept to the world. Unfortunately, just an amazing product is not enough to get you customers or sell your product right away.

In the last year, businesses have lost $756 billion because of poor eCommerce personalization. (OptinMonster)

The potential of B2B marketplace in today’s age

 

The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth. 

61% of B2B transactions start online. - Big Commerce

If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors.

5 common problems eCommerce businesses face

eCommerce stores have freed customers from the hassle of visiting physical stores and give them the freedom to purchase things or avail of services from the comfort of their homes. The rise of digitalization has transformed the way eCommerce companies work and made it more accessible to customers.

With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — eCommerce is opening the doors of opportunity to countless entrepreneurs.

But like every other platform, the eCommerce industry is constantly evolving with the change in market circumstances and customer preferences. Many businesses across industries have now come online to capture the attention of the elusive audience. However, each online business is different and so no fixed formula works. It is essential to avoid cliches and understand the audience persona to market effectively.