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Tuesday, 30 July 2019

How to Optimize Your Business Website & Why?

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Do you want to be the first to know “how”? Let’s glide through this post.


Optimizing a website is essential for generating traffic to the website. Whether you are an owner of a business website, a personal blog owner, or just someone with a profession in teaching that wants to show off your solutions and skills, optimizing your site to perform well in rankings, will simply be essential to your success. Check with the tips below to help you make the most out of your search engine optimization efforts.


Tip #1: Keyword optimization

As you publish a new page or a post, you should always use a keyword optimization strategy to help search engines understand what content is about and improve the chances of page/post ranking. To help you through the process, we suggest you to identify and make a list of strong primary and secondary keywords by their relevance, competitiveness and popularity among users.


Once you’ve done that by using keyword planner tools, create your content and optimize your post. You may look into this checklist to ensure you use appropriate keyword optimization strategy throughout the page.


Check list for keyword planning


PRO TIP Keyword placement is an important matter when it comes to on-page SEO. While creating content for your website, make sure to remember your keywords stay on title tags, subheads, opening paragraphs, URLs and images.


Quality, competitiveness and relevance are the ruling factors in keyword selection.


Keyword optimization plays a key role in any successful digital marketing strategy. Now, it’s even more delicate than before. For instance, keyword stuffing can no longer trick the search ecosystem. In fact, it tends to work against you. Those techniques which used to work and trick just a few months ago are no longer working. That said, you need to look at those techniques that may dominate the future SEO trends.


Take for example of voice search.


Voice Search makes Long-Tail Keywords More Important Than Ever


Google Assistant, Cortana, Siri, Alexa now dominate the consumer space given the increasing number of mobile users globally. Mobile users are gravitating towards voice search. According to Google, 20% of all searches are voice. 31% of smartphone users worldwide use voice tech at least once a week. It is also reported that 50% of all online searches is going to be voice-based by 2020.


In view of this scenario, website owners should plan to tap the opportunity. 50% of all online search means a huge chunk of audience. If you aren’t tweaking your keyword strategy to meet their search terms (that are essentially long-tail keyword in type), you are going to miss out on that huge chunk of audience.


How to precisely pin down what long-tail phrases will be right selection for your website?


Fortunately, there are huge number of keyword planner tools, which you can use to generate search queries and develop keyword strategy. In fact, there are so many keyword tools available there that it often becomes a difficult task to cut through noise and identify the right and most effective tool.


“Today, SEO isn't just about choosing and using a target keyphrase. It’s about the broader meaning of that phrase and the intent of the searcher.”


Popular and effective keyword planner tools:

  • Google Keyword Planner Tool
  • SEMrush
  • Moz Keyword Planner

Get to grips with research performance metrics


Performing keyword research and optimizing each page on your website boosts your chances of ranking higher, driving more traffic to your website and attracting more leads and customers. No matter how many times you perform keyword research, it’s your duty to ensure your keyword strategy is absolutely foolproof. Depending upon it your business will yield results.


Tip #2: On-Page SEO


SEO now and SEO then are starkly different. Remember the landscape back in the year of 2000 when some gross technical formats would serve the purpose. And, compare today’s context. It is now far more formatted and constructive and gives more value to content and UX like never before, rather than getting into mere technical.


Customer experience (CX) is the new beast to boost your page ranking.


So, you have to have an on-page SEO strategy that must be able to speak to that beast boldly. Do you have that kind of on-page SEO strategy? Let’s take you through a complete on-page SEO checklist 2019.



Anatomy of an optimized page - one page checklistOptimize your businessSite Optimization


PRO TIP: Remember SERP considers your content as answer and the most appropriate and pointed answers tend to rank higher (even in the Featured Snippet section – zero rank). Use the targeted key phrases, which needs to be chosen based on competition level.


Heads-up: Run a schema structure test by using Google Structured Data Testing Tool to ascertain your site is providing information that search engines need to understand your content and provide the best results possible. Add Schema markup to your HTML to improve the way your page displayed in SERPs and enhance the rich snippets those are displayed below the page title.


Affordable SEO


In order to take your website where you want it to go, you have to implement all those above techniques besides several others. You may say that SEO is complicated. Yes, it is! But, when techniques are implemented properly and you follow the latest on-page optimization recommendations, you can definitely expect to gain the traction.


Tip #3: Mobile Optimization

Is your website mobile optimized? Given the shift to mobile-first era where roughly 57% of online traffic comes from smartphones and tablets, not tapping that appealing number of internet traffic will be like killing off potential conversion opportunities. Mobile is now an unavoidable touchpoint in sales funnel, because that 57% of internet traffic tends to head to your website from mobile devices!


Is this not the enough reason to make you want to optimize your site for mobile devices? Google underlines crawling mobile sites over desktop sites. So, switching to mobile-optimized websites will be truly logical. However, this doesn’t mean the search engine is going to jettison desktop websites altogether. The fact is those sites are becoming decreasingly vital with the passing of days.


Let’s check which factors are important for successful mobile optimization.


  • Image and video availability
  • Visible text
  • Loading speed
  • Clickability and interactivity
  • Pop-up minimization
  • Compatibilities
  • User intuition

PRO TIP: To avoid confusion between desktop and mobile friendly sites, go for adoption of responsive design for your site. Or else, set up a separate site specifically for mobile.


Optimizing for mobile is all about streamlining a user experience.


Tips for optimize mobile app


Instead of overloading your site with images, count more on coding. Give your site a relief from unnecessary image loads when possible through coding the object and serve the purpose. That would help increase site speed exponentially, particularly on site designs that use an overabundance of graphics. Improve loading speed by reducing the amount of content on your pages, shrinking your images, by using reliable caching plugins and adopting accelerated mobile page (AMP) protocols. Simply saying, guarantee a better user experience on your site and get for sure higher conversions.


Tip #4: Current Site Improvements

In a 5-second span of time after landing on a web page, a visitor tends to make up mind whether to stay or leave the page. Are you ready to get them to your grip?


Fast Fact Check:

  • Remove complicated animations, long content, stocky images
  • Avoid using jargon or ambiguous terminology
  • Include social share and follow buttons
  • Implement Call-to-Action (CTA) buttons
  • Use Lean Navbar with streamlined content, navigation hierarchy and responsive design
  • Allow users scroll on your page
  • Include quick hit-list elements, such as value proposition, intro video, service overview, product features, about us, testimonials, case studies/success stories, resources
  • Use whitespace to break up page and increase readability
  • Responsive design/Mobile-first approach
  • Develop SEO strategy
  • A/B testing
  • Regular content updates with blog posting
  • Create new/unique offerings
  • Implement Schema (useful for business/organization, events, people, products, recipes, reviews, videos)

user experience factors


PRO TIP: Go for a website design that can attract customers by creating valuable content and experience customized for them. That will then generate more fans, leads and drive business growth.


Focus on inbound marketing


Heaps of information and disinformation regarding optimization strategies are served up every day in various marketing feeds. Users need to be careful about which ones are useful and which ones are not, because any implementation mistakes might lead to loss or no-profit outputs.


Tip #5: Blog Content

Why build your real estate on someone else’s land? This is the very saying goes about writers’ block. So, what do they need to do? The answer is they need to create their own blog hub, so they can own it and earn from it as well. A double gain!


Before going further discussion about it, answer “Why do people use Internet?” The answer is clearly known to all of us. People come to use the Internet to seek for information with specific problem in mind, looking to either do or fulfil a task, learning something they have a question about, or intending to go or visit a page that they are attempting to find through search.


Blog is the only way to serve up to all types of queries by Internet searchers. Don’t you want to tap that opportunity? If yes, focus on blogging, maybe in the form of text content, video blogging, and graphic representation, besides several other content formats. But ensure to practice blogging in whatever formats you are comfortable with.


Best blogging practices


PRO TIP: Post blog content as often as you want to be found out! Be consistent in publishing blog content so that your blog or website gets fresh content.


Blog is great for SEO, because this helps in attracting not just general traffic, but qualified or target traffic. That traffic which is actively seeking information with a specific problem in mind is more likely to turn into leads and convert to customers.


Best Blogging Practices:

  • Quality over quantity
  • Maintain post regularity
  • Plan for using right and most-trafficked keywords
  • Length is strength (less is more for SMO)
  • Keep URLs short and sweet
  • Utilize benefits of meta-tagging
  • Add keywords out of your on-page SEO
  • Include social sharing and follow buttons


If you are attempting to improve organic search results for your site, consistent blogging will serve up your goal. So, keep blogging as often as possible based on performance and requirement analysis reports. What you need to ensure is to post engaging, informative, and interesting content that may fulfil searchers’ search intention. Understanding user intent and blogging accordingly play key role in boosting page rank.


Tip #6: Link Building

Sick of hearing SEO practice link building? Maybe, but “LINKS ARE STILL IMPORTANT”, affirmed John Mueller of Google, because link building is like building relationship with like-minded people seeking help/service/business from the likes of you. Just make sure this practice doesn’t turn out to be spammy.


Search engines want you practice link building honestly, so you don’t pollute or spam search results. Google is now even more intelligent to identify and devalue spammy links.


PRO TIP: Link building for the sake of building links does not work. Follow the best practices to naturally link with others.


Super power your link building projects for success



Link building projects are typically like an exterior painting project.


Best Link Building Practices:

  • Guest posting
  • Backlink mining
  • Link reclamation
  • Claim unlinked mentions

Search engines want to understand relevancy and authority of your site. The more links your site has, the more relevancy and authority. However, the scenario has got a change now, because low-quality links can no longer trick the search algorithms. Those algorithms are much smarter than those nuts and bolts so far you’ve been using to outsmart them. So, acquire and earn links honestly that can boost your organic search. Following Google Webmaster Link Building guidelines.


Tip #7: Google Shopping

Google Shopping campaign includes product listing ads that appear at the top center or top right of Google search result page (SERP) when someone searches for a product.


Google Shopping campaign is a key part of eCommerce strategy. This Ads campaign works by taking the product types in your product feed and then showing them by using Google’s own keyword data. It means you are advertising on the basis of product types.


Google Shopping optimization may sound nice, but its implementation takes a long pretty span of your time. Based on your business goal, set Google Shopping Ads campaign.



PRO TIP: Before you go ahead, ask yourself if you want to get more clicks, improve your Return on Ad Spend (ROAS), or want to make all your campaigns more profitable.


Also known as Product Ads, Google Shopping campaign only amounts to 20% retail paid search clicks. It means you have plenty of opportunity to grab.


Best Practices for Google Shopping Campaign:

  • Identify Buyer Keywords
  • Title Benchmarking (product title, keywords, order, key attributes)
  • Image Comparison
  • Product Description Hacking
  • Smart Bidding (Price, Profit, Potential, Brand and Category)

Sky rocket sales on your with expert guide


Keep in mind that Google Shopping success largely depends on how well you have put all minute details in their right order. Data, campaign structure and bids are all those factors that can help get store’s products in front of the right prospects, give control and deliver results. Experts say that time spent with Google Shopping campaign is a time well-spent.


Recap:


In order to boost your search ranking, recommendations about keyword, on-page, off-page, content, and campaign made above should top on your marketing priorities. Those will help website and store steer to improved and sustained ranking success. So, plan and deploy the SEO strategy accordingly, but make sure to consult SEO experts before you start.


Do you have a project to be managed for its marketing and increasing sales? Feel free to contact our marketing consultants.


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