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Monday, 29 March 2021

Valuable tips for making your website SEO-friendly

 


68% of online experiences begin with a search engine. (BrightEdge)


With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.


Wednesday, 17 March 2021

Pre-launch strategies for your upcoming eCommerce brand


The core benefit of a pre-launch campaign is to create hype around your brand and generate a positive market buzz. All brands today prior to launch create marketing campaigns to generate ample curiosity around their product among the target audience. No matter how exciting or amazing your product or brand might be, you need to sell the concept to the world. Unfortunately, just an amazing product is not enough to get you customers or sell your product right away.

In the last year, businesses have lost $756 billion because of poor eCommerce personalization. (OptinMonster)

Thursday, 11 March 2021

The potential of B2B marketplace in today’s age

 


The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth. 

61% of B2B transactions start online. - Big Commerce

If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors.


Thursday, 25 February 2021

5 common problems eCommerce businesses face


eCommerce stores have freed customers from the hassle of visiting physical stores and give them the freedom to purchase things or avail of services from the comfort of their homes. The rise of digitalization has transformed the way eCommerce companies work and made it more accessible to customers.

With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — eCommerce is opening the doors of opportunity to countless entrepreneurs.

But like every other platform, the eCommerce industry is constantly evolving with the change in market circumstances and customer preferences. Many businesses across industries have now come online to capture the attention of the elusive audience. However, each online business is different and so no fixed formula works. It is essential to avoid cliches and understand the audience persona to market effectively.



Tuesday, 10 November 2020

How to get your online store ready for the holiday season?

Holiday retail sales events are arriving. Customers are gearing up for the shopping marathon so retailers need to prepare their eCommerce site in anticipation of the holiday season. Many people put off buying until the holidays expecting great deals and offers on their favorite items. Be it Black Friday or Cyber Monday, the number of visitors is guaranteed to grow during this time. 

With the COVID 19 pandemic, this has been an unprecedented year. While many brick and mortar stores have shut shop, many other companies have filed for bankruptcy. With these uncertain times, many retailers are looking at a particularly dull season this year. On the other hand, some companies saw a boom during the pandemic, particularly the eCommerce stores.

The holiday season is a great time for online merchants. The retailers should be prepared for the increase in online traffic and get their store ready to handle the incoming orders. The holiday season is a very competitive time for online retailers, and if you fail to deliver the desired customer experience or are caught napping, the deal will slip through and land on your competitor’s door. 

Each year, retailers rely on the holiday season to make a huge chunk of their annual revenue. While this year might witness a change in customer behavior, it is always prudent to prepare your eCommerce site for the season than be caught off-guard. So what are the steps that you should follow to prepare your eCommerce store for the incoming traffic during the holiday season?

Thursday, 29 October 2020

Ways to reduce shopping cart abandonment and increase revenue

Abandoned carts are one of the worst nightmares for any online retailer. Attracting potential customers to your site, having them select their desired items, add them to the cart, only to have it all abandoned at the last step is a complete loss. In the world of online shopping, shopping cart abandonment is not that surprising. Many customers change their minds when they see the final price and opt to withdraw instead of completing the purchase. Unlike offline stores where customers can be personally catered and nudged to make a purchase, online retailers have to employ other strategies to ensure a lower rate of cart abandonment. Getting customers to your online store, in itself is a difficult process, so you surely don’t want to lose them at the checkout process.




Thursday, 13 August 2020

How to develop a Mobile App for your business?

Mobile is drastically taking over the desktop and the time people spend on their mobile is seeing a gradual growth. Businesses are increasingly looking at providing more engaging content on mobile to gain a competitive advantage.


By 2020, the number of smartphone users is projected to reach 2.87 billion. 62% of users access the internet using their mobile phones.


If you own an online business, then it becomes all the more important to create a mobile app to reach your audience in a more personalized manner. Having a mobile app can help a business significantly by:


  • Augmenting the revenue by increasing sales and introducing a new revenue stream
  • Increase your brand awareness
  • Build engagement for your audience


Mobile apps are expected to generate $189 billion in revenue by 2020. 49% of people open an app 11+ times each day.